To celebrate its 30th anniversary, WADA Sports has moved to a newly built headquarter and main retail shop. The new building is also a studio for Wada Bari technology, the brand’s original racket stringing technology. Matsuya Art Works and KTX archiLab have teamed up together to create a space that reflects the brand’s innovative technology and celebrate its history.
The interior of the shop features a gigantic elliptical metallic structure that supports the building. The design goes being structural properties, and creatively transforms it into a feature fixture that showcases the rackets.
Below the elliptical structure, the racket products are aligned in an originally designed fixture. The rackets are arranged in series and made easy to pick up one by one to feel the difference of touch, thickness, and weight.
Above, the elliptical shape is used as a display of various valuable rackets collected from all over the country; wooden vintage rackets, rackets used by famous players, and even rackets that was miraculously saved during the great Tohoku earthquake in 2011. This collection of valuable rackets transforms the shop’s interior to look like a museum of rackets.
This new building is not only celebrating the 30 years of WADA Sports history, but it also is a modern Noah’s Ark transmitting the culture of racket sports to the next generations.
Project Name: The Racket Submarine
Project Identification: WADA Sports, Flagship Store.
Client: WADA Sports
Location: Himeji City, Japan.
Address: Sakanoue 102-3 Aboshi, 671-1223 Himeji, Japan
End of construction work: September 13th 2017
Duration of construction work: 5 months
Total Floor area: 412 m²
Design Company: Matsuya Art Works / KTX archiLAB.
Head Architect Designer: Tetsuya Matsumoto
Photography: Stirling Elmendorf