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Set in a historic building in South Melbourne, the new showroom of luxury bathroom and kitchen manufacturer Abey creates a captivating and engaging experience for its visitors. Designed by interior design firm ROTHELOWMAN, the showroom fuses past and present through a blend of contemporary elements and original materials from what once was the home of the South Melbourne Cycle Club.
Image © Scott Burrows
Featuring a selection of premium imported kitchen and bathroom products, the new showroom adds a sense of discovery from the moment you step in. Each space gives way to a journey of imagination where you can easily envision the products in your own home. From small powder room spaces to luxurious kitchens, the showroom addresses all your needs.
ROTHELOWMAN’s interior design team, led by Head of Interior Design Andrew Wales and Associate Principal James Lambrou, have set a benchmark for intelligent, well-designed spaces with their overhaul of the site.
Image © Scott Burrows
Our design was a considered response to a great example of local architecture. The design was intended to preserve the past and provide an expertly crafted and intelligently designed space.
– Geoff Cowap – ROTHELOWMAN project leader
The space utilizes a combination of natural materials and suspended forms for its impactful interiors, including floating display plinths and vertical sweeps of verdant indoor planting.
The responsive interior design offers lush and engaging environments, envisioned to display and pay justice to this world class product.
– Geoff Cowap – ROTHELOWMAN project leader
Recognising both company’s commitment to quality and aspirational design, Abey saw ROTHELOWMAN’s interiors team as a perfect fit for the project.
Working with ROTHELOWMAN was a match made in design. It is less like a showroom and more like a contemporary gallery, designed to create an atmosphere in which customers can understand the product.
– Ashley Anderson – Abey marketing manager
The Abey range is a result of consistent and ongoing product development, with a focus on innovative solutions and efficient technologies and practices. The showroom stocks a range of the highest quality products, including Gessi, Barazza, Falmec, Schock and Gareth Ashton.
Designing for such a respected brand that holds highest quality products establishes ROTHELOWMAN interior design as a quality practice.
– James Lambrou – ROTHELOWMAN Associate principal
Family owned for 56 years, Abey manufactures and markets a broad range of over 1200 products, bringing the latest designs and technologies to Australia and New Zealand.
Facts:
Client: Abey
Design: ROTHELOWMAN
Year: 2015
Location: 335 Ferrars Street South, Melbourne, Australia
Photography: Scott Burrows
