RG/A​ ​design​ ​fine​ ​jewellery​ ​&​ ​concept​ ​store​ ​located​ ​in Downtown​ ​Beirut

The​ ​interior​ ​architecture​ ​was​ ​designed​ ​in​ ​close​ ​collaboration​ ​with Indian-Lebanese​ ​siblings​ ​Maya,​ ​Meena​ ​and​ ​Zeenat​ ​Mukhi​ ​and​ ​​Rabih​ ​Geha​ ​Architects (RG/A) were​ ​challenged​ ​with​ ​interpreting​ ​and​ ​reflecting​ ​the​ ​organic​ ​aesthetic of​ ​the​ ​sisters’​ ​jewellery​ ​design​ ​whilst​ ​providing​ ​a​ ​modernist,​ ​luxurious showroom​ ​to​ ​act​ ​as​ ​the​ ​brands​ ​first​ ​flagship​ ​store.

The​ ​Mukhi​ ​Sisters​ ​gave​ ​RG/A​ ​freedom​ ​to​ ​interpret​ ​their​ ​brand​ ​for​ ​this new​ ​store,​ ​distilling​ ​the​ ​key​ ​ethos​ ​of​ ​jewellery​ ​reflecting​ ​Romantic Nature,​ ​Mystical​ ​Enchantment​ ​and​ ​Magical​ ​Forests. RG/A’s​ ​vision​ ​is​ ​regularly​ ​intersected​ ​with​ ​the​ ​demands​ ​of​ ​their​ ​clients combined​ ​with​ ​the​ ​modern​ ​world.​ ​Stories​ ​remain​ ​at​ ​the​ ​forefront​ ​of their​ ​design,​ ​creating​ ​spaces​ ​for​ ​people​ ​to​ ​inhabit,​ ​work,​ ​play​ ​and experience.

Inspired​ ​by​ ​the​ ​different​ ​industries​ ​that​ ​the​ ​Mukhi​ ​elders​ ​have​ ​worked within,​ ​the​ ​narrative​ ​of​ ​the​ ​three​ ​sisters​ ​and​ ​their​ ​family​ ​history​ ​has been​ ​brought​ ​together​ ​to​ ​form​ ​an​ ​inviting​ ​space​ ​and​ ​a​ ​warm​ ​backdrop to​ ​display​ ​their​ ​high-end​ ​pieces. Providing​ ​a​ ​contemporary​ ​store​ ​front​ ​to​ ​the​ ​rich​ ​and​ ​historic​ ​oriental fa​ç​ade​ ​of​ ​the​ ​Municipality​ ​Beirut​ ​building,​ ​the​ ​50-square-metre​ ​store showcases​ ​a​ ​minimalist,​ ​undeviating​ ​design​ ​perfectly​ ​emphasising​ ​the jewellery​ ​and​ ​encapsulating​ ​the​ ​brand’s​ ​ethos​ ​and​ ​creative​ ​aesthetic.

Linear​ ​structures​ ​form​ ​the​ ​basis​ ​of​ ​the​ ​interior​ ​design​ ​with​ ​understated black​ ​steel​ ​and​ ​glass​ ​cabinets​ ​cocooning​ ​the​ ​rare​ ​jewels,​ ​away​ ​from​ ​the hustle​ ​and​ ​bustle​ ​of​ ​the​ ​city​ ​streets​ ​outside.​ ​The​ ​design​ ​mirrors​ ​the inspiration​ ​behind​ ​the​ ​collections​ ​whereby​ ​minimal​ ​meets​ ​seductive and​ ​the​ ​prominence​ ​remains​ ​on​ ​the​ ​beauty​ ​of​ ​the​ ​colours​ ​and materials​ ​used​ ​within​ ​the​ ​work.

The​ ​center​ ​of​ ​store​ ​is​ ​filled​ ​by​ ​a​ ​synonymously​ ​designed​ ​black rectangular​ ​table​ ​with​ ​steel​ ​square​ ​legs​ ​showcasing​ ​bracelets,​ ​rings and​ ​pendants.​ ​The​ ​parquet​ ​flooring​ ​and​ ​gold​ ​track​ ​lighting​ ​finish​ ​off the​ ​sleek​ ​space​ ​and​ ​further​ ​accentuate​ ​the​ ​feeling​ ​of​ ​lightness​ ​within the​ ​store.

The design of the Mukhi Sisters flagship store came intuitively after meeting with the wonderful Mukhi sisters and listening to them talk about the birth of their brand and the concept behind their collections. It was an absolute pleasure Working On this project.

– Geha, ​RG/A Architects

By​ ​capturing​ ​the​ ​jewellery​ ​style​ ​of​ ​Maya,​ ​Meena​ ​and​ ​Zeenat,​ ​RG/A​ ​has created​ ​an​ ​alternative​ ​Mukhi​ ​Sisters​ ​universe​ ​where​ ​the​ ​language​ ​and attitude​ ​of​ ​the​ ​brand​ ​is​ ​reflected​ ​by​ ​the​ ​surrounding​ ​​ ​environment.

Facts
Project:  Mukhi Sisters Flagship Store
Architect: Rabih Geha Architects
Contractor: Matta Spaces (Walid Matta)
Type: Retail/Fine Jewelry
Location: Downtown, Beirut, Lebanon
Area: 50 sqm
Year: January 2017