French ceramic manufacturer Novoceram, has opened a new multipurpose venue in Saint Vallier-sur Rhône, in the Drôme region of France, entirely dedicated to design and ceramics. Located within the company’s headquarters, The Caroscope multipurpose space consists of the new showroom and a set of conference and training rooms.
For a company whose decision to produce in France is a true ethical value, the choice to display the products in their own manufacturing universe is much more than a matter of style: it is a genuine expression of identity.
– Francesco Catalano – interior designer
Caroscope offers a unique experience from the moment you step into the large glass gallery, entirely covered by a three-dimensional fresco illustrated by Spanish artist Maria Corte. The fresco takes you through Novoceram’s 150 years of history through vibrant and playful graphics.
The showroom features an industrial look with exposed metal ceilings and visible structure, as a reminder of its proximity to the factory. Each space features the products in a unique setting, showcasing the versatility of Novoceram.
The material library embraces a more intimate atmosphere, where customers and architects are invited to touch the different finishes, examine the nuances of colours and view the textures of all the products available in the Novoceram range.
Optical illusions, ecological hunting trophies, cascades of crystal chandeliers and charming reflections of Toile de Jouy give one last touch of magic to this emotional journey through design and ceramic: the unfailing signature which makes unique every Novoceram setting.
Novoceram’s website features a full virtual tour where you can experience the showroom if you do not have the chance to visit it in person.
Location: Novoceram headquarters – ZI Orti Laveyron, 26241 Saint Vallier sur Rhône
Typology: Multipurpose venue for exhibition and reception
Interior Design: Francesco Catalano
Area: 650 m²
Inspiration: The values for Novoceram: France, Ecology, Charm, Production, Relationship
*All images and information courtesy of Novoceram.