Moooi has announced the opening of its first Showroom and Brand Store in the US, in Manhattan’s Nomad area. The New York Showroom opened its doors on the 14th of May, just in time to celebrate NY Design Week. Moooi represents the first Dutch design brand to open a store in the upcoming Nomad area, knows for its fine architecture and central location next to the iconic Chrysler and Empire State building.
Image © Moooi
The 3,875 sq. ft. space features raw concrete structure and flooring, acting as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes. The showroom displays a selection of photographs from artist Rahi Rezvani, a collaboration that had great success during Milan Design Week.
If you are an artist you know what the magic is. In a split second it touches your heart and you recognize it’, discloses photographer Rahi Rezvani about his profession: ‘yet you are only truly great if you can control the magic time after time and become a magician.
– Rahi Rezvani
Image © Moooi
Next to the entrance door, the shop window reveals an inspirational home environment that will certainly engage the onlookers with interesting interior ideas. Just inside, on the left side of the entrance wall, Moooi spells its name in the universal braille language with the use of Round Prop Lights by Bertjan Pot. The first part of the store incorporates poetic haikus, revealing how Moooi’s products can be combined to complement each other.
Its eclectic atmosphere, connected to the cultural world, and its interesting designs will certainly inspire all sorts of people and bring an addition to the design world of Manhattan. Behind every product exposed is a great story and that will be translated to the public by specifically trained personnel.
– Moooi’s CEO and Founder Casper Vissers
Image © Moooi
The central area reveals several inspirational settings showcasing different solutions to improve the interior design of homes, offices and public spaces. Right at the back of Moooi’s Showroom and Brand Store a skylight brings daylight to its deepest section, highlighting the skillful interiors by showing off their colours and beauty. A multifunctional room and an upstairs office space of approx. 538 Sq. Ft. complete the picture.
Moooi as a company has grown beyond a mere furniture or lighting brand. It offers high end luxury products within a lifestyle concept that is really inspiring. My generation is just not happy anymore with expensive luxury products without a meaning. It’s looking for the ‘real’ thing: a beautiful design that is also interesting, creative, exciting, fun, provocative, challenging. A product that lives in a complete cultural context.
– Marcel Wanders
Image © Moooi
A number of fascinating carpets of different shapes and sizes are on display, intensifying the product haikus and completing the settings with their innovative designs and vibrant colours. They belong to the new collection of Moooi Carpets, a brand new company that offers a wide range of carpet designs and countless customizing possibilities to always find the perfect match for any kind of interior.
New York is the capital of the US and Manhattan is the place to be for an upscale design brand. We need to have a clear first hand representation of who we are and what we stand for.
– Moooi’s CEO and Founder Casper Vissers
Image © Moooi
‘Moooi is an urban brand designing for a new world, delivering the coolest things together with a sense of surprise and expectation’, clarifies Moooi’s Art Director Marcel Wanders and he adds: ‘It fits perfectly with the city’s vibe and has achieved a great following, even before the opening of Moooi New York’.
The clients in the US needed a lot of service so we decided to ship out most of our products, commence warehouse activities and start invoicing in US dollars. It became the natural moment to found Moooi USA Inc., daughter of Moooi BV. Now the time has come to invest in the brand’s image and immense potential by showing the US public that Moooi is not only about ground-breaking lighting products but also about exceptional furniture, a brand new Moooi Carpets collection and a whole lifestyle experience based on the belief that design is a question of love.
– Moooi’s CEO and Founder Casper Vissers
Image © Moooi
Since Moooi is a forward thinking brand that always looks at the bigger picture, the Showroom and Brand Store is also going to be a focal point for architects, designers and design lovers, in order to gather ideas during their daily quest for beauty and inspiration.
‘Together we can create pure magic’, points out Marcel Wanders, who is looking forward to all the amazing projects to come: ‘They will experience unexpected design and beauty with a European twist!’ Everybody will be welcomed in Moooi’s learning and sharing platform where beauty, information, curiosity and fun will converge to connect to the contemporary culture and contemporary people.
The Manhattan Showroom and Brand Store is the pilot project for Moooi USA. ‘I am pretty sure that soon enough there will be at least one more Moooi store on the West coast. California would be the next logical geographical choice’, explains Casper Vissers with due anticipation.
*All images and information courtesy of Moooi.
