Ippolito Fleitz brings dramatic tension to Brunner’s exhibition stand

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Ippolito Fleitz Group has designed a dramatic exhibition stand for furniture company Brunner, at the 2014 Orgatec. The goal was to use its innovations to present Brunner as a dynamic, transparent company, while placing the products on a comprehensible and suitable platform. The design for the space took inspiration from Brunner’s latest print publications, which illustrated the products in minimalist lines.

Brunner Exhibition Stand at Orgatec 2014 by Ippolito Fleitz Group

Image © Brunner GmbH/Andreas Körner

The idea was developed into a simple, yet dramatic spatial concept, using 18 kilometres of black cord to effectively divide the space into zones. Three dimensional curtains seem to dance through the space, creating an enchanting backdrop for the innovative furniture.

Image © Brunner GmbH/Andreas Körner

The colour palette was kept subtle to not draw any attention from the products themselves. Floor and ceiling gauzes were kept white, serving as a neutral backdrop for the black cord. The wall colour moves from shades of grey into black as you progress further into the space. Podiums and large-scale wall diagrams reflect the print theme and were executed in metallic shades.

Image © Brunner GmbH/Andreas Körner

The cord was used to create different spatial situations: a truncated cone creates an intimate setting, a candelabra-styled ceiling element awakens connotations of the domestic dining table and the diagonal sails around the cafeteria give the space a lounge-like ambience.

Image © Brunner GmbH/Andreas Körner

The theme of filigree lines that runs throughout the exhibition presence is synonymous with the precision and quality of Brunner products. A workshop corner is also dedicated to the manufactory concept behind the products.