Known for their whimsical lighting designs, German brand Ingo Maurer has taken Milan Design Week by storm. The new prototype What We Do Counts part of the 2015 Euroluce exhibition at Fiera Milano, brings together functionality, humour and creativity.
Image © Ingo Maurer
Inspired by comic books, the table lamp was designed in the shape of a speech bubble with a very powerful message: “What we do counts”. The lamp uses integrated LEDs, rotates through 360 degrees and can be positioned at different heights. Ingo Maurer is currently working on two versions with different base plates, both currently displayed at Euroluce.
Image © Ingo Maurer
Comics have become an important part of our lifes. Witty and cheerful, humorous and last but not least very inspiring. I love speech bubbles. So I thought, why not turn a speech bubble into a desk lamp? But with a strong message which concerns us all: “What we do counts.” In my work there always has been a lot of humour. This desk lamp – or Arbeitslampe as we call it – is a serious joke: makes good light, moves anywhere you want it, very functional and last but not least inspiring – what we do counts.
Big thanks to my fantastic team for helping me to make this lamp come true.
– Ingo Maurer
Image © Ingo Maurer
Image © Ingo Maurer
Image © Ingo Maurer
Image © Ingo Maurer
*All images and information courtesy of Ingo Maurer.
