Form Us With Love creates a new brand experience for Pen Store

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Swedish design company Form Us With Love has created a new brand experience for Pen Store. The new retail space acts as a shop, gallery, atelier and supplier warehouse, all in one. With the aim to provide a long sought after creative hub for local studios, the Pen Store has become the place to gather and share ideas of sketching, drawing and writing, using the best materials on the market.

Image © Form Us With Love

We really hope our store can be a living space for people that like pens as much as we do.

– Pen Store

Image © Form Us With Love

Inspired by their own studio work practice of drawing new designs, Form Us With Love wanted to invite more people from different creative disciplines to interact with the wide ranging assortment at the new store.

Image © Form Us With Love

We would like to change the perspective and show what you actually can do with Pen Store’s great products rather then just show the pens.

– Form Us With Love

Image © Form Us With Love

The Pen Store experience was materialized by international renowned artists such as Lovisa Burtt, Rasmus Wingård, Amelie Hegardt, Moley Talhaoui and Clara Aldén who took part in the initial experimental exhibition, using their favourite materials from the store.

We asked our favourite artists, illustrators and designers to pick there favourite pen and interact with the space, the outcome was amazing.

– Form Us With Love

Centred around the supplier-studio relation, interacting with the users of fountain pens, markers, mechanical pencils and brush-tips, the Pen Store comes to life, as the number one supplier for the creatives of the world. The posterns generated will be produced by Paper Collective and 15% will be donated to save the rainforest.