The Doodle Sofa designed by Front design studio for Italian manufacturer Moroso immediately captures viewer’s attention. The striking shape of the sofa was designed from half a circle that was folded to form the seat and backseat. The sides of the sofa were then tucked in to create the armrests. While the simple yet edgy form creates a pleasing appearance, the eyes are immediately drawn to the intricate pattern on the leather surface.
Image © Front
The Swedish designers were inspired in creating the pattern by their own doodles done during the design process. They describe the decorations as “a kind of by-product of Front’s creative process”. The “half-conscious” creative act of doodling is captured perfectly in this elegant and intriguing design piece. The designers not only manage to deliver a striking finished product, but they also manage to present viewers with a story behind the concept.
Image © Front
Image © Front
*Images and information courtesy of Front design studio.
