Arper Unveils New New York City Showroom

Architect Solveig Fernlund had designed the new Arper flagship showroom in New York City. The showroom features the company’s unique line of furniture in a minimalist space of a 1904 historical building. The relaxing atmosphere of the showroom evokes the company’s own values and flexibility of their products. In a space that blurs the boundaries between residential and work spaces, the collections fit right in showcasing their adaptability to any environment.

Image © Dean Kaufman

From Arper:

The Italian contract furniture company Arper debuts its flagship showroom in New York City this month. Showcasing the company’s unique vision that blurs the boundaries between residential and work styles, Arper’s 4,000 sq. ft. loft space in Soho features furnishing solutions that go beyond function alone and combine simplicity, flexibility and beauty.

North America is becoming increasingly important for our company as we continue to develop our operations here. We want the New York City space to not only show our furniture, but to also serve as a place for Arper to collaborate with designers surrounded by comfort and beauty.

– Claudio Feltrin, Owner and CEO of Arper

Image © Dean Kaufman

Housed in a historic building dating back to 1904 the sprawling second-floor space features giant windows and ample sunlight. Through the vast windows, one can see sides of the imposing columns that decorate historic facade, adding a layer of texture to the otherwise minimal interior design. New York-based architect Solveig Fernlund was responsible for the architecture and interior design of the space. Barcelona-based Lievore Altherr Molina, long-time collaborators of Arper, involved in the design of most of the product collections, was the creative director in charge of the furniture display.

Image © Dean Kaufman

The concept for the showroom design was to articulate the original architecture of the space as much as possible. Columns, flooring, plaster walls and ceilings were restored and the space was opened up to create a showroom / gallery that feels both expansive and intimate. Three sets of floating translucent fabric panels divide the space into four rooms each revealing views beyond while also creating intimacy allowing the furniture to be experienced individually as well as part of a bigger whole.

–  Solveig Fernlund – Architect

Image © Dean Kaufman

Arper will showcase its collection of products including chairs – task, lounge and contract models, sofas and tables, including Kinesit task chair, the company’s successful Catifa collections and Parentesit acoustical panels, all designed by Lievore Altherr Molina. The Steeve sofa by Jean Marie Massaud, Cross table by Fattorini+Rizzini+Partners, Pix ottomans and tables by Ichiro Iwasaki, Nuur table by Simon Pengelly and Juno chair by James Irvine. Due to its “soft tech” approach in product design, even Arper’s most technical pieces, like Kinesit, employ an intuitive built-in technology hidden out of sight to ensure its beauty and simplicity.

We wanted to work with Solveig because we see a similar approach, or connections in her work and Arper’s product philosophy: a sensous simplicity, using just as much elements as needed. The result are spaces reduced to its essence, that feel serene, effortless and naturally in balance, and allow you to experiment the space from your personal perspective rather then through a dominating author signature. This is for us the ultimate sophistication – and just the architecture partner we wanted for the NY showroom.

–  Jeannette Altherr – Lievore Altherr Molina

Image © Dean Kaufman

The showroom will house the offices of Arper USA, overseeing the company’s operations in North America, including a new operational hub in High Point, North Carolina that will centralize manufacturing and logistics for North America, as well as the company’s showroom in Chicago’s Merchandise Mart.

Photography: Dean Kaufman

*All images and information courtesy of Arper.