Italian brand Alessi has announced a new partnership with (RED) to raise money and awareness for the Global Fund to fight AIDS. The Alessi (PRODUCT)RED Special Edition Collection launched on June 1, 2015 in support of the EAT (RED) DRINK (RED) SAVE LIVES campaign, runs for the month of June.
Image © Alessi
Led by chef Mario Batali and supported by more than 50 leading chef Ambassadors worldwide, the campaign rallies the culinary world around the goal of delivering an AIDS Free Generation, with Michelin-starred restaurants, food trucks and everyone in between offering special (RED) menu items during the month.
Image © Alessi
The collection includes several bestselling products in red, as well as two special editions of two iconic products: the Anna G. and Alessandro M. corkscrews. Both limited edition items are red, accented with a white heart on the front and the (PRODUCT)RED on the lower portion of the back side. Throughout the year, Alessi will introduce several other products and events.
The Alessi (PRODUCT)RED collection is now available worldwide, and features:
Anna G. corkscrew Special Edition ($67) – every purchase can provide more than 8 days of life-saving HIV medication.
Image © Alessi
Alessandro M. corkscrew Special Edition ($52) – every purchase can provide more than 6 days of life-saving HIV medication.
Image © Alessi
Mediterraneo fruit basket small ($90) – every purchase can provide more than 22 days of life-saving HIV medication.
Image © Alessi
Mediterraneo fruit basket large ($110) – every purchase can provide more than 27 days of life-saving HIV medication.
Image © Alessi
You tea infuser ($30) – every purchase can provide more than 3 days of life-saving HIV medication.
Image © Alessi
Big Love bowl & spoon ($63) – every purchase can provide more than 7 days of life-saving HIV medication.
Image © Alessi
Parmenide cheese grater ($21) – every purchase can provide more than 5 days of life-saving HIV medication.
Image © Alessi
Diabolix bottle opener ($18) – every purchase can provide more than 4 days of life-saving HIV medication.
Image © Alessi
Piccantino chili scruncher ($30) – every purchase can provide more than 7 days of life-saving HIV medication.
Image © Alessi
Image © Alessi
Image © Alessi
*All images and information courtesy of Alessi.
