Aesop ABC-Viertel Store by .PSLAB and Vincent Van Duysen Architects

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.PSLAB collaborated with Antwerp firm Vincent Van Duysen Architects in the design of Aesop’s latest German signature store, and its first in Hamburg. The store features the brand’s first facial treatment room in Europe. The store design takes inspiration from the neighbourhood’s vibrant environment and the building’s status as a protected historic site.

Aesop ABC-Viertel Store by .PSLAB and Vincent Van Duysen Architects

Image © Aesop

The 112 m² store features simple, natural materials and a subtle palette that pays homage to the historical location. The walls and ceilings have been stripped back to their original state and clad in pale, roughly textured plaster, adding a textural quality to the interior. Bluestone was used for flooring to complement the plastered surfaces and create a serene and timeless setting.

Image © Aesop

.PSLAB’s directional metal halide down lights are displayed in well thought out grids, with a random feeling, corresponding to the needs of the retail displays, giving the right colour rendering and language to Aesop’s products and store.

Image © Aesop

A floor to ceiling rod, holding three adjustable projectors, lights Aesop’s sought-after facial treatment room. In the aromatic calm of a purpose-built treatment space, the brand’s meticulous formulations are employed to detoxify and stimulate skin and spirit.

Image © Aesop

The two pendants, designed by Vincent Van Duysen were developed and built by .PSLAB as tailor-made light sources over the counters. The directional brass louvers provide the flexible and warm ambient light. The blackened plated steel fixtures are a rappel of the display shelves, crafted from untreated European oak and blackened steel – the latter referencing the store’s original cast-iron facade.