‘​We​ ​Are​ ​The​ ​People’​ ​concept​ ​store​ ​opens​ ​at​ ​Aïshti​ ​with​ ​design by​ ​RG/Architects

High-end​ ​clothing​ ​store​ ​​Aïshti​​ ​collaborative​ ​concept​ ​titled​ ​‘We​ ​Are​ ​The​ ​People’ is ​set​ ​on​ ​the fourth​ ​level​ ​of​ ​their​ ​Beirut​ ​flagship​ ​store.

Image © Carl Halal-Aishti

Designed​ ​by​ ​contemporary​ ​architects​ ​RG/A​ ​and​ ​curated​ ​by fashion​ ​director​ ​Mouna​ ​Harati,​ ​We​ ​Are​ ​The​ ​People​ ​is​ ​a​ ​place to​ ​discover​ ​an​ ​exclusive​ ​selection​ ​of​ ​​Aïshti​’s​ ​specialty​ ​pieces and​ ​as​ ​the​ ​brand​ ​describes​ ​to​ ​“make​ ​big​ ​fashion​ ​statements and​ ​start​ ​bigger​ ​conversations”.

Image © Carl Halal-Aishti

Highlighted​ ​as​ ​Beirut’s​ ​new​ ​fashion​ ​destination,​​ ​We​ ​Are​ ​The People​ ​is​ ​​a​ ​community-based,​ ​interactive​ ​initiative​ ​capturing Beirut’s​ ​upcoming​ ​and​ ​dynamic​ ​cosmopolitan​ ​spirit.​ ​RG/A represent​ ​a​ ​young​ ​generation​ ​of​ ​architects​ ​within​ ​Lebanon and​ ​were​ ​therefore​ ​sought​ ​out​ ​to​ ​bring​ ​the​ ​space​ ​to​ ​life​ ​as​ ​a vibrant​ ​and​ ​engaging​ ​area,​ ​capturing​ ​the​ ​essence​ ​of​ ​the characters​ ​that​ ​will​ ​use​ ​it.

Image © Carl Halal-Aishti

The​ ​space​ ​created​ ​is​ ​ludic​ ​in​ ​complete​ ​visual​ ​rupture​ ​with the​ ​sober​ ​ambiance​ ​of​ ​the​ ​​Aïshti​’​ ​restaurant​ ​surrounding​ ​it. In​ ​contrast,​ ​within​ ​We​ ​Are​ ​The​ ​People,​ ​zigzag​ ​lines​ ​and colours​ ​explode,​ ​the​ ​in-house​ ​designed​ ​black,​ ​grey​ ​and​ ​pink pattern​ ​spreading​ ​from​ ​floor​ ​to​ ​ceiling,​ ​fusing​ ​the​ ​space​ ​as​ ​a whole. Mirror​ ​finished​ ​columns​ ​generate​ ​endless​ ​reflections​ ​and provide​ ​an​ ​echoed​ ​optical​ ​illusion,​ ​where​ ​lines​ ​blur​ ​and mirror​ ​is​ ​mistaken​ ​for​ ​wall.​ ​T​he​ ​clothes​ ​and​ ​accessories​ ​are displayed​ ​like​ ​mood​ ​boards,​ ​each​ ​following​ ​a​ ​theme​ ​that’s relevant​ ​to​ ​the​ ​current​ ​​designer collections.

Image © Carl Halal-Aishti

The​ ​space​ ​is​ ​animated​ ​with​ ​white​ ​lacquer​ ​display​ ​stands, coloured​ ​geometric​ ​shaped​ ​stools​ ​and​ ​tables​ ​which​ ​outlines correspond​ ​to​ ​the​ ​created​ ​voids​ ​in​ ​the​ ​actual​ ​stands.​ ​The final​ ​result​ ​is​ ​a​ ​playful​ ​psychedelic​ ​mini​ ​concept​ ​store displaying​ ​the​ ​latest​ ​design​ ​trends​ ​and​ ​bringing​ ​to​ ​life​ ​the soul​ ​and​ ​spirit​ ​of​ ​the​ ​​Aïshti​ ​brand.

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Image © Carl Halal-Aishti

Facts
Project: WEARETHEPEOPLE by Aishti (WATP)
Architect: Rabih Geha Architects
Contractor: Aishti
Type: Display/Retail
Location: Downtown, Beirut, Lebanon
Area: 40 sqm
Year: August 2017
Photo credit: Carl Halal-Aishti