The always innovative team from Morpholio Project has turned toward research on the possibilities of filtering and other transformations of imagery. Their newest app Frame, radically uses a ‘matrix’ approach to rethink photo filters as ‘recipe’ as opposed to ‘menu’. The creative tool plays on the ‘iPhone as darkroom’ idea, and really taking it to new heights.
Image © Anna Pietzrak
This is truly a powerful design tool, ultimately offering over 64 million unique filter combinations driven by both user expertise and exploration.
– Mark Collins, Co-Creator
Image © Morpholio
The app offers its signature matrix of photo filters and masks, and letting users apply six at a time. Each filter added transforms images by taking them to new dimensions. Users can also try the “MixingBoard” button which will plug options into each spot on the matrix, and then adjust and explore each individual element.
Image © Morpholio
With Frame, The Morpholio Project is finding entirely new ways to tap into human intelligence, and is setting the stage for some truly magical design technology.
– Toru Hasewaga, Co-Creator
Image © Morpholio
What Frame offers in a truly unique way, is the amount of filters it offers. The creative app gives the ability for someone to invent and discover their own filter, settings, or personal style.
Image © Morpholio
We all see things our own way and should take any opportunity to amplify what is important to us. Finding one’s own voice is a powerful tool.
– Jeff Kenoff, Co-Creator
Image © Morpholio
Through Frame, Morpholio enhances the activity generated by social media like Instagram, Facebook and Twitter, facilitating creativity amongst a global network of users. Can a filter add beauty, can it refocus the subject of an image, can one photo be transformed into something new? We know the answer is yes,” says Kenoff, “The real question is what else is possible.”
Image © Morpholio
We have enjoyed exploring the app and finding our own personal style. What we enjoy most, is that each time we discover new possibilities. Have you discovered your personal style?
Image © Anna Pietzrak
Image © Morpholio
Image © Morpholio
Image © Morpholio
Download the Free Frame App from Itunes.
*All images and information courtesy of Morpholio.
