The social media giants selected Denton Associates to bring LinkedIn London in line with the majority of their other worldwide offices in terms of creativity and fun. The offices at New Oxford Street comprise of 70,000 sq. ft. over 6 floors (larger than any other LinkedIn office in the world), which will carry through a London theme, with each floor retaining its own identity, ranging from transport to music.
The first phase, comprised of 2nd floor (where the reception is based) that embraces a more worldwide view of London and its landmarks, and the whole of the Transport-themed 3rd floor, has just been completed. The remaining 4 floors, (the Music, Literature, Sport and Food-themed) embodying a more ‘London for Londoners’ approach are currently being redesigned.
Both LinkedIn’s U.S. & London based teams were heavily involved to ensure that the office design reflects the company’s brand correctly and would welcome visitors and staff to a photo-enticing space while giving them a typically British feel.
The Reception boasts an iconic phone box, leading on to the recognizable details from a typical London street, culminating in ‘Big Ben’ and ‘Changing of the Guard’ boardrooms, complete with sentry boxes. At the other end of the floor, staff have been treated to their very own bar for social events and celebrations, which includes brass detailing and the LinkedIn logo lit up high on the back bar as the focal point.
London-born artist Damilola Odusote was invited to create a piece of artwork, a mural/installation for both floors to reflect the LinkedIn brand intertwined with the vibe of London life. Based on a music theme, Damilola portrays various genres of music in a free, details, and dynamic way. The use of corner frames, wraps, ink, and various other materials take illustration to another level.
The Transport-themed 3rd floor features a string of meeting rooms taking inspiration from typical and more abstract ways of getting around the British capital. Highlights include a take on the classic routemaster bus, Boris Bike-inspired teapoint seating that charges your phone when cycled, an Underground room complete with curved tile wall and genuine ‘80s District/Jubilee line seat fabrics, and a Taxi light that sits above the meeting room that turns off when occupied, like a true Black Cab.
These details and other brand-infused design features that aren’t immediately noticeable make this design so unique.
Project Name: LinkedIn
Location: Castlewood House, 77-91 New Oxford Street, London, WC1A 1DG
Project area: 70,000 sq.ft
Completion date: Ongoing
Photographer: Thierry Cardineau
*All images and information courtesy of Denton Associates.