For the 3rd time in a row, Moooi has transformed the 1.700m² monumental space at via Savona 56, part of Salone del Mobile in Milan. Each year the presentation has been a source of inspiration and creativity, and this year is no exception. The ‘Unexpected Welcome’ presentation is showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography. Don’t have a change to see it in person? Moooi has created a stunning 360 virtual tour that will make you feel like you are in Milan. See it here!
The concept of the presentation ‘finding your way home’ has a double meaning as revealed by the Dutch brand: ‘at Moooi’s collection presentation and deep inside you, where emotions and feelings are free to blossom and express their intensity in response to an artistic and surreal world’.
The monumental space incorporates 21 settings in a combination of 9 home environments, complemented by art and 12 poetic haiku compositions. The settings draw you in, creating a breathtaking journey inside Moooi’s world and revealing how both furniture and lighting products can be combined to complement each other.
Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani will be exhibited in all its glory, with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human soul, image by image.
When Marcel Wanders came to visit me at my studio, I recognized a fellow artist, a creative soul who doesn’t follow but lets imagination lead him to something really original and dense with emotion.
– Rahi Rezvani
‘All people are different, but some are more different than others’, explains Moooi’s Art Director and Co-Founder Marcel Wanders, thus explaining one of the reasons that brought him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation.
There is a strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon way and generate strong reactions in the spectators by challenging their imagination.
We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new collection.
– Marcel Wanders
Have you had the change to visit Moooi’s presentation? Let us know your thoughts.
*All images and information courtesy of Moooi.