Ippolito Fleitz Group has created Walter Knoll’s exhibition stand at the 2014 Orgatec, a design based on communication and identity. The stand was designed as a response to today’s changing work environments, a shift from the classic workstation to that where living and working environments intertwine.
The exterior skin of the trade stand is illustrated with a graphic translation of the free flow of integrated communication – while allowing the eye to catch glimpses of the stand’s interior. The exhibition stand features the new ‘Seating Stones’ collection by Ben van Berkel that consists of organic, freely positionable seating. The modular collection is presented against a wild backdrop of jungle plants, illustrating how new work environments are liberating themselves from the traditional context.
A custom-made black carbon-fibre curtain breaks the space into different zones. From the main entrance, a central axis that is further emphasized by fins attached to the ceiling, runs through to the cafeteria at the far end of the stand. Four different spatial scenarios are grouped around the central axis.
Graphics throughout the space emphasize the concept of changing working environments. Short texts on the walls provide impulses to consider the significance of future and present work environments, while large suspended images help divide the space and provide narrative context.
The middle zone displays the true versatility of Walter Knoll collections. Work worlds need not be considered as closed systems, but can be freely composed thanks to the infinite combinability of the products.
The rear area of the stand focusses on communication and the increasing importance of the cafeteria within a company setting. A completely mirrored café with different interaction possibilities serves as communication nexus: for a short chat at the long bar, coffee and snacks at the counter or in-depth discussions at the small tables or on comfortable lounge sofas.
Project: Walter Knoll exhibition stand – Orgatec 2014
Client: Walter Knoll AG & Co. KG
Location: Orgatec Cologne, Germany
Year: October 2014
Size: 697 m²
Design: Ippolito Fleitz Group GmbH
Team: Gunter Fleitz, Peter Ippolito, Tilla Goldberg, Axel Knapp, Alexander Aβmann, Frank Peisert, Kim Angenendt, Florian Holzer, Andrea Koppenborg, Verena Schiffl
Photography: Zooey Braun, HG Esch Photography
*All images and information courtesy of Ippolito Fleitz Group GmbH.