Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), opens the discussion on understanding how some of the world’s most exceptional creative talents thought about – and used – the brief. This inspiring video features interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President at GX, Partner at Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny). Well worth watching!
[vimeo 107567840 w=700h=393]
‘The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results. So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.’