i29 interior architects designed a new office space for the highly ranked digital marketing agency Tribal DDB Amsterdam. As part of DDB international, worldwide one of the largest advertising offices, i29 had to come up with a design that reflected a clear identity, yet still fit the parent company’s image. The design had to reflect an identity that is friendly, and playful, yet professional and serious in the same time.
With Tribal DDB our goal was to create an environment where creative interaction is supported and to achieve as much workplaces as possible in a new structure with flexible desks and a large open space. All of this while maintaining a work environment that stimulates long office hours and concentrated work.
Located in a challenging building, i29 had to integrate existing structural elements into the design. In search for solutions to the various challenges, the designers turned to the use of fabrics that would solve not only the acoustical issue that arises with open spaces, but also an alternative to the ceiling system, and disguise of the challenging structural elements.
It is playful, and can make a powerful image on a conceptual level, it is perfect for absorbing sound and therefore it creates privacy in open spaces. And we could use it to cover scars of demolition in an effective way.
Felt became an integral part of the design. i29 used it on floors, ceiling, walls, furniture, and even lampshades. The material has great acoustical properties, it is durable, fireproof, and environmentally friendly. The use of felt gave the designers the opportunity to address multiple issues in the same time.
At i29 we believe that simplicity builds character. Compare it to a human being; strong individuals always have one or few characteristics that stand out. We all know how hard it is to stay focused on the one thing that is most important to you. The same way it is with a design. The result of being very selective is that you have to push the one choice to the limit. It also provides a field of tension, and gives energy to a space without fail into chaos. But more importantly it leaves you with a charismatic environment.
Design: i29 | interior architects
Client: Tribal DDB Amsterdam
Size: 650 m²
Photos: i29 | interior architects
Interior build: Zwartwoud
Materials: white epoxy flooring, felt, hpl, steel
Furniture: lighting & furniture objects custom made
Awards: Winner The Great Indoors Award 2011, Nomination LAi award 2011, Honourable mention IIDA awards 2011
*All images and information courtesy of i29 interior architects.