Morpholio Project constantly brings innovative apps that shape the future of design. The team launched the Board 2.0, the second version of their moodboard app that allows users to creatively express their design concepts in an innovative way. The user friendly interface makes the entire process a breeze, featuring an impressive library of over 1000 design objects, as well as the possibility to clip and import images from any website. Like all Morpholio apps, Board 2.0 can be downloaded for free from the App Store.
Call them what you want: design, presentation or mood boards have always been an essential tool for creatives. We are broadening their impact and potential with a brand new platform that combines intuitive and accessible layout features with a killer library of over 1000 top-notch curated design products.
– Ciara Seymour – Co-Creator of The Morpholio Project
Morpholio collaborated with some of the biggest names in the design industry, to curate a “Gallery” of important design objects, available through the app. Collaborators include Herman Miller, Knoll, 3Form, Porcelanosa, and many other established, as well as, up-and coming design stars such as Room, Bensen, Volk Workstead, and Aimee Wilder. For the past year Morpholio has assembled research groups and canvased design leaders worldwide to better understand the power and potential of the “board”.
Companies are here because Board is offering them a new kind of mobile space, expanding the feedback that they get as they see how the world interacts with their products in an entirely new way.
– Ciara Seymour – Co-Creator of The Morpholio Project
This is a tool created with and for the interior design world that we absolutely hope will be co-opted by pinners, bloggers, design enthusiasts, and creatives of all types.
– Anna Kenoff – Co-Creator of The Morpholio Project
The curated “Gallery” is just one aspect of Morpholio’s game-changing approach that bridges between design professionals or enthusiasts and the products that inspire them. The app combines a highly refined suite of tools with access to the cloud, where images and inspiration abound, and your creations can be easily shared. “If Pinterest is like your iTunes library, then Board is where you make your playlist,” says Kenoff.
Morpholio created the software as an extension of existing design workflows, so that you don’t have to find a desktop to keep your process moving from inspiration to execution. The tactile nature enabled by the touchscreen is essential to the project, as one of Morpholio’s core beliefs is that working with your hands allows designers to better use their intuition, an invaluable and highly coveted resource.
Digital tools like Morpholio, Trace and Board make it more intuitive to connect, and most importantly to create and originate thinking, with a hand held device as the tool.
– Richard Elder – Vice President, Brand Design, Herman Miller
As mobile devices move to outnumber people on the planet, users are hungry for new ways to create the imagery they need to share their ideas, stories, and lives with the world. This app takes an established professional design tool and opens it up to a mass audience, thereby elevating both. It breaks new ground as a female-led project in the tech and design worlds, representing the first time the two industries have partnered in this way. Board is a new kind of platform for creatives of all types – If you design, collage, draw, pin, or blog — you will want to “Board”.
Interior design, like other forms of creativity, is going to be simultaneously broadened and deepened. The app is giving a new accessibility to design boards, bringing in a broader audience to participate. The integration we see between board, the web, and the products gallery also deepens the engagement and productivity at work in this kind of media.
– Mark Collins, Co-Creator of The Morpholio Project
How it Works:
Board brings together a constellation of innovative features, allowing users to work in a super fast, intuitive and organized way that frees up creative thinking. Key elements include:
“Gallery” – A runway of furniture, fixtures, accessories, materials, and more, that is curated by design experts, and links to official sites for reference. Choose a classic chair, and then visit the website to clip color or fabric options.
“Tag it” – The board will compile an “Item List” of all objects clipped from the gallery or web and email it directly to your inbox. Go to your favorite paint site and clip a color swatch, or choose an accessory anywhere on the web.
“Conference Table” – an exciting layout option – allows you to keep objects in the margins for fast access. This feature reimagines client and team presentations as interactive work sessions where feedback can be instantly assessed and incorporated. Simply zoom out to reveal sidelined items.
“The Portal” – An amplified web clipper that allows you to pull imagery from the web, directly from Pinterest, or from your own libraries. This pairs with a background subtraction feature that lets you extract objects to create great clip art.
“Entourage” – An extensive library of people, symbols, backgrounds of any color, cork, or graph paper, and text options to add graphic polish to any layout.
“Illustrate” – Draw instantly over any image, sketch, mark up, or write.
“Broadcast” – Seamlessly share to Instagram, Facebook, Twitter, or mail.
Today over 30% of our users are logging into our website though a tablet or smartphone. This increasing trend has made us evolve and adapt the way we interact with our users, which are the ones choosing how and when to connect. Our iPad application and responsive web design are just some evidences of our adaptation.
– Santiago Manent Alonso – Sales & Marketing Director, Porcelanosa
Morpholio Board allows us to reach the designer audience via a creative and visual medium, matching up our design aesthetic with theirs in a way both parties can easily understand and visualize.
– Todd Clarke – Director of Specification, Dyson
When Google gave clients statistics on their ads, it was a coop that rocked the advertising world. “Board” is doing the same for interior design product companies, hoping to bridge the demands of designers with the providers. The feedback is invaluable to both.
– Toru Hasegawa – Co-Creator of The Morpholio Project
List of Interior Design collaborators: Aimee Wilder, Artek, Bensen, Bernhardt Design, Coalesse, Council, DalTile, Designtex, Dyson, FFerrone, FilzFelt, 3form, Gentner, Graypants, Herman Miller, inoow design, Interface, Khouri Guzman Bruce Lininger, Knoll, Leff Amsterdam, Nanimarquina, Niermann Weeks, Oliver Gal, Pelle, Pickett, Porcelanosa, ROOM, Sauder, SENTIENT, SHIMNA, Skram, Spinnybeck, Stephen Kenn, Tandus, Token, Uhuru, Volk, Workstead.
*All images and information courtesy of Morpholio.