In the first semester of 2014, Delightfull is assisting to an incomparable growth either in its manual production or in the brand’s incomes. Following 2013 scenario, when the brand assisted to a 400% income growth, 2014 started with a tremendously success in Maison et Objet exhibition, where the brand achieved a large scale popularity due to its recognition in trendy spaces such as Nelly Rodi trendy area and Covet Exclusive Lounge.
In February, the Nordics fell in love by Unique Lamps, more concretely, Stockholm, where Delightfull modern fixtures were showcased at Northern Light Fair. In March, several exhibitions are taken place: Maison et Objet Asia debut was a success, and now Architectural Digest is the next show, where at stand 321, visitors can be inspired by trendy options such as the sophisticated black & gold plated Atomic suspension, as well as by the gracious black & gold Duke suspension.
But who is behind the success of the international brand?
Head Designer Diogo Carvalho may seems to know quite well. “Our unique brand is made of persistent people that always try to surpass the limits: from the designers, to the craftsman, client relations team, marketing team, press relations and content managers, there’s a valuable team working hard for the brand”, he explains.
Diogo knows well what are the elements that turn Delightfull into a unique lighting brand requested for international projects such as Paramount Hotel, in New York and Delightfull International Corner at Harrods, in London. “In one word, versatility. Heritage Collection is suitable for any ambiance, since classics to urbans, minimalistic or even luxurious”, says. He adds: ”Heritage Collection is based on a combining past Heritage of 40’s, 50’s, 60’s and a contemporary design touch, a unique design concept that recovers stilnovo artistic movement as never before”.
Diogo is now focused on Delightfull’s future. “Our brand is improving each day, we started with the manual concept and we don’t want to lose it, although the amount of demands leads to a faster production process, we’ll never fall in the mass production, that’s part of our identity”, he explains. With international events on daily agenda, time is running out at Delightfull studio, when novelties are already part of the team spirit.
How did this idea of Outdoor Lamps came out?
Our Collection is so unique that customers are all the time asking for new and different customs for each piece and the outdoor request was one of those. Who doesn’t like to look to a house and see also outside that magical touch of design and a vintage twist that gives life to the space?
For now you only have Coltrane and Galliano, will you have more lamps with an outdoor version?
Yes, we will. Now we are studying which pieces can better relate to the outdoor life style without loosing its quality and also, keeping its unique style.
After the Outdoor version what can we expect?
Well, it’s a secret but… we will have big news this year and you will be surprised… for sure… A new collection that will debut in September events such as Maison & Object, Decorex, 100% and that will Delightfull you!
*All images and information courtesy of Delightfull.