MASSIVart, W Montréal, BPC, SID LEE Architecture and Ivanhoé Cambridge have collaborated to create the new Être Avec Toi, a restaurant with an eclectic mix of art and lifestyle. Showcasing an explosion of bold murals, the restaurants celebrates Montreal’s diverse artistic culture by featuring local artists only. From walls to tables, the design is a true celebration of art.
«Être avec toi» is the result of a joint work between MASSIVart, W Montréal, BPC, SID LEE Architecture and Ivanhoé Cambridge. This unique restaurant, placed on the W ground floor, mixes art and lifestyle. Ê.a.t (Être Avec Toi) blurs the boundaries of art access by offering its clients art right on their table. Halfway between a gallery and a restaurant, the pieces become furniture and waiters become artistic mediators. The ê.a.t waiting staff has been trained to answer the clients’ questions on the artistic content.
MASSIVart signs a 100% Montrealer artistic direction
The artistic integration from MASSIVart under Arthur Gaillard’s curation celebrates the Montreal diversity through tailor made pieces by Montreal artists only, whether they are settled or growing. From the tables (by Jason Wasserman) to the murals (by WIA & Stikki Peaches), through booths (Jason Cantoro), to the windows (Scaner), the artists literally took visual control of the place. An undeniable reflect of the Montreal culture, its symbols, its history and its countless murals. The concept goes beyond art curation: from Decembre 2nd to February 19th, Alan Ganev, Botkin, Bonar and Labrona will conceive – sometimes together – paintings right in front of the clients.
December 3: Ganev
December 10: Bonar, Labrona
December 17: Ganev, Labrona
December 18: Botkin, Labrona
January 8: Ganev, Bonar
January 12: Botkin
January 21: Botkin, Bonar
February 4: Botkin, Bonar
February 19: Ganev, Botkin
With this project, we can really see the value creation that artists bring to a company like W and, through live performances and the finest ambiance, to its clients.
– Philippe Demers, Chief Executive Officer of MASSIVart and Founder of Chromatic Festival
Être avec toi for culinary masterpieces
The new-york chef Alan Ashkinaze takes control of the ê.a.t furnaces after running the Waldorf Astoria kitchens. Sébastien Giannini, who can boast about his past as executive chef at the Fairmont Queen Elizabeth hotel and Le Méridien hotel in Nice, comes along as executive chef. Meals can be prepared right in front of clients with the moving side table through the room, a selection of 200 international bottles will be available thanks to the Bar director Simon Faucher and New-York cocktails creator Eben Klemm.
MASSIVart is a creative agency intensifying the brands, companies and artists visibility by realizing both innovative and creative projects. MASSIVart’s magnitude is defined by unique content creation and event development, gathering companies, creators and public.
For every project, MASSIVart gathers the Montreal and international creative community, ensuring boundless fervor to creators and its clients.
*All images and information courtesy of v2com.