Chinese architectural design practice Neri&Hu Design and Research Office has created the new Camper Office and Showroom in Shanghai. The design of the space was inspired by “nong-tang”, a traditional narrow alley typical of Shanghai.
The architects have inserted their interpretation of a brick and reclaimed wood house within the shell of an old industrial warehouse. The unique approach results in a layering of spaces that draws visitors in.
The exterior lane extends into the showroom creating a physical section cut of the new house and a gathering space used for presentation and talks. A mirror was used at the end of the lane to create a visual extension of the space, while edges of the section have been painted in red to match Camper’s brand identity.
The new house was built out of locally sourced reclaimed wood, and grey bricks. The rustic wood, still revealing years of patina from paint, newspaper and wallpaper was kept intact to enhance the rustic aesthetic.
The main floor houses the showroom, with shoes presented on bronze perforated shelving, while the upper floors incorporate the company’s offices. A skylight was added to enhance the experience of walking through an alley.
Unique shoe displays hang from steel rods, referencing clothes hanged out to dry. Aside from the perforated shelving, the architects have also custom designed a ‘Lazy Susan’ table for the Press Room, as well as the Neri&Hu Solo chair with special edition red legs.
Architects: Neri&Hu Design and Research Office
Location: Shanghai, China
Area: 300 m2
Photography: Shen Zhonghai, Dirk Weiblen